About us


For 40 years, OEM’s idea has been to serve as a value-adding link between customers and manufacturer of industrial components and systems. OEM has operations in 14 countries in north & eastern Europe, UK and China. We have developed a close co-operation with leading and specialised suppliers from all over the world acting as their own sales organisation on selected markets. Since 2009, we can also support our customers in China.

A STRATEGIC PARTNERSHIP
OEM Automatic offers components for industrial automation from leading suppliers and provides the customers with in-depth product knowledge from well trained specialists based on the local market.

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UNIQUELY WIDE RANGE
We offer a product range from 50 leading suppliers. By acting as their local organisation with total responsibility for sales we offer a product range unique both in terms of width and depth. It therefore enables you to minimise the number of your purchasing channels. We actively develop our product range to meet your specific requirements.

COMPETENCE THROUGH SPECIALISATION
All products have a dedicated Product Specialist who is responsible for supporting customers with a high level of technical and application advice. Our sales engineers can assist you in choosing the right components for any applications.

EFFICIENT LOGISTICS
Through our warehouse in Pudong, Shanghai, we can support our customers with quick and reliable deliveries.

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CLOSE TO YOU FOR BEST SERVICE
Our head office is located in Shanghai from where we can easily and quickly reach you, analyse your needs and discuss the best possible solutions. We also have branch offices in Guangzhou and in Cixi, Zhejiang province. Our sister companies are located in Finland, Norway, Denmark, Sweden, Poland, Czech Republic, Slovakia, the UK, the Baltic states and Hungary. Together we are a leading player in distribution of automation components.

OEM Automatic offers:
• More than 20 000 customers in 14 countries
• High market penetration with approx. 25 000 yearly customer visits
• Local organisation with product specialists, logistic support, marketing and sales
• Logistic solutions that satisfy customer requirements
• Feedback on customer requirements

OEM Automatic offers:
• Access to a wide range of components from more than 300 suppliers
• Possibility to reduce the number of suppliers
• Deep product and application competence
• Local support on each market
• Deliveries in the right place at the right time

PRODUCT RANGE DEVELOPMENT
OEM offers a unique and extensive range of products from leading manufacturers

LOGISTICS
OEM has an efficient logistics process with a high service level

MARKET COMMUNICATION
OEM creates modern marketing communication that supports its sales

SALES PROCESS
OEM runs an efficient sales process based on personal sales and profound product knowledge